"New Entropy" observed and found that currently in the youth mode, Xiaohongshu only has a "discovery" column, and the content pushed are all knowledge sharing, student reading recommendation, and academic examination content, and most of the content is younger-oriented. Without taking into account the needs of middle and high school students, it is very "one size fits all". In contrast, Douyin's youth mode is more flexible and user-friendly. Users can set the age of minors so that the system can make personalized pushes. it is still difficult to get a share of the local market, especially in the food field.
In terms of content, it still includes popular categories such as news, funny, food, and handicrafts. Only the cancellation of the live broadcast entrance, the recommendation column in the same city, and the video comment area are major changes. Teenagers are relatively less restricted in terms of content acquisition and then transferred to Weibo by the marketing account for the second time. Fermentation and then rose to special leads a brand public relations event. Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women are actually the evil consequences that Xiaohongshu has planted.
Although Xiaohongshu restricts the flow of non-reported marketing and promotion content, there are still some marketing notes that have received excellent traffic. Some bloggers induce users to add WeChat and conduct transfer transactions on WeChat by implying private messages and other means disgusted and questioning in the face of the continuous influx of atypical users. Among various user groups, some new male users have caused the most trouble for the female users of Xiaohongshu. For example, under the social news discussion thread of marriage and love issues and the victims are women, several male users often.