Frazier joined the phone number list National 9/11 Memorial & Museum after more than a decade of work as a journalist; his last stint was with Newsday as a bureau chief at New York City Hall. True to his journalistic roots, Frazier runs the phone number list museum's communications team like a newsroom – structuring it to do much more than promote exhibitions and events. Her scope includes strategic marketing, social media, mobile and digital communications and content partnerships. Its goal, however, he says, is phone number list to uncover and publish the stories that will keep the museum relevant for decades to come, stories that engage consumers of a variety phone number list of media.
Pitch less, help more
Having worked in the phone number list media trenches, Frazier knows a trick or two to get a reporter's attention. The phone number list key, he says, is in building relationships through relevance. No matter how compelling your pitch may seem to you (or your boss), you need to know if your contacts will see it the phone number list same way — and why. Think about how your story is helpful to them and their audience, then help them connect the dots, he says.
The phone number list downtime before a big event – like an announcement at an industry trade show – is also a good time to feel the phone number list pulse of the media. If you can, take a break from your checklists, Frazier says, and duck under the candlesticks to chat with reporters about the big story they'd like the chance to cover. Don't just pass the phone number list time; be really curious.
For the phone number list media people and marketers who can't find the time to make those connections without strings attached, you'll find yourself working harder to achieve the simpler goals. This remarkable digital age can be overwhelming, with information bombarding you all the time and multiple channels phone number list to successfully grow. Methodically building these relationships has never been easier due to the phone number list ubiquity of connected media. You can cover more ground by making small commitments that pay big returns in the short and long term.