We have seen that we can be successful with digital activities. And once you set it up you save a whole bunch of resources in the future. But of course there is also an enormous amount of training involved in order to take everyone along It hardly helps us if we have built up a lot of great things that cannot be implemented on site. Finally one more question regarding digital competence What are the three tools that you use the most or that are most important to you So in the Messenger space it s Microsoft Teams. We use it every day for video conferences but also for our events. This is a very comprehensive package I have not yet used the full scope myself. A tool that is important to us internally our content management system which is linked to our CRM.
This enables our partners to maintain everything with one whatsapp mobile number list system. Then we also make intensive use of the tools from Google – Google Analytics and Google Search Console – and in connection with this the platform from Uberall which sometimes makes it easier to maintain online entries for example in Google My Business. This is very crucial for our local discoverability and is a simple everyday solution.Social Commerce How important this channel is for eCommerce and why it requires agility Guest post by Christian Reichert VP Sales EMEA at Productsup. Brands today face an ever changing e commerce ecosystem. As new channels continue to emerge and existing channels grow and new capabilities are added it s more important than ever for organizations to invest in agility. However at Productsup we advise Don’t be agile for the sake of being agile.
The real reason to focus on this is the fact that first you are helping your customers and second your competition is already doing it. The future of social commerce is also bright as a market expected to reach. Billion by Social media as a pioneer of social commerce Why are social media channels and online retailers the perfect partners It is evident that consumer media consumption has changed drastically over the last few decades. For example there has been a decline in linear television consumption. Today consumers led by Gen Z and Millennials are turning to online streaming services and social platforms like YouTube TikTok and Instagram to watch live and on demand content. As a result advertisers have also followed user movement.