Because customers are unaware of their exposure to advertising measures, variable stimulus filtering, systems responsible for hiding redundant information from our situation are not activated, which leads to increased attention and processing of hidden messages in stealth campaigns.
As a result, the customer developed a more Philippines WhatsApp Number List positive attitude towards the advertised product and was more willing to make a recommendation since he did not attribute the change in attitude to the advertised measure. Opportunities and Risks of Stealth Marketing Stealth marketing offers a number of opportunities for advertising agencies, however, it also comes with high risks.
Before planning a covert operation, companies should understand the risks and possible consequences. Stealth marketing measures can be quickly identified by sensitive target groups and lead to defensive reactions and failure of marketing campaigns even before the advertising message is successfully distributed.