You with the skills and abilities that qualify you for the management area in marketing. This course guides you through all areas of customer-oriented marketing in a structured way. Join now and educate yourself flexibly and part-time. Why do you need professional and strategic customer communication Nowadays it is no longer the case that the customer signs a contract with you and is then secured for you. than it was a few years ago! Take a look at mobile phone or electricity contracts for example. These are deliberately only concluded for one year in order to get a better offer afterwards. This is also where customers expect you to communicate with them.
They are waiting for you to make them a new offer to keep whatsapp mobile number list them with you. Keyword: customer centricity ! Furthermore each of us now reads online reviews from others about companies restaurants hairdressers and much more. Most reviews are written by very satisfied or very dissatisfied customers. With good customer communication you can increase your recommendation rate among satisfied customers. Of course the product or the service must also be right but especially when problems arise correct customer communication functions as an essential element in the sense of "damage limitation". Channels of customer communication.
By creating several different touchpoints and using different channels you can easily increase the reach of your communication. But not only that - you can also lower the inhibition threshold of contact. Some customers prefer contact via e-mail others prefer to speak to you personally. Channels of customer communication Nowadays social media such as Instagram Facebook TikTok and Co. are particularly suitable for communication in the field of marketing . WhatsApp is also being used more and more frequently to process customer requests . Nevertheless the customer hotline is still preferred for certain issues provided the hotline does not consist of hours of being stuck on hold. However some customers prefer to write an e-mail or contact you via a predefined contact form.